ERIC WITT | EXECUTIVE DIRECTOR

Eric's career in the film and television industry included years in Los Angeles as a corporate and production finance executive, including a six-year stint for legendary Italian producer Dino De Laurentiis.  His work also covered sales, distribution and ancillary product development.  He was a co-founder of Asylum Entertainment, a leading-edge developer of multi-platform entertainment properties (feature films, television, digital gaming, graphic novels, merchandising, soundtracks, etc.), and one of the first companies to employ an all-digital foundation for concept, character and product development -- now the industry standard.

From 2003 - 2010 he served in the administration of New Mexico Governor Bill Richardson as Deputy Chief of Staff; Director of Legislative/Political Affairs; and Director of Media Industries Development.  During this term he guided the growth of the state's film and television industry from $8 million in 2002 to over $4 billion by 2010. In addition to expanding production, he also oversaw the establishment of statewide crew training programs, educational and business development, and community outreach efforts -- programs which have subsequently become global standard practices.  

Since returning to the private sector in 2011 he has worked with state and national governments, major studios and independent production houses regarding film/television production, sporting events and related incentive programs.  In 2016 he was recruited to establish and run the Santa Fe Film Office which now services dozens of film, television, commercial, music video, still shoots and other productions each year. 

JENNIFER LaBAR | PROGRAM ADMINISTRATOR

Jennifer has been with the SFFO since its inception.  She brings extensive experience in both local and regional government, problem solving, community relations and, as a bonus, the premium hospitality industry.  Believe us when we say she lends a unique and highly effective perspective and range of capabilities to the Film Office.

Jennifer engages daily communications with productions, acts as an interface between productions and various government entities and local communities, and is an all-around resource for information from the mundane to the arcane.  This includes permitting coordination, public lands and buildings site requests, and other special production needs as they arise.